First draft

According to the naver cast, people have gotten serious pressure when they live in a group living. Because of this pressure, people started to consume to follow others and the author call this situation the psychology of trend consumption. The author said that this phenomenon is prevailed all over our lives, however, we should not consider it as a easy. Some people who does not follow trend think that following trend is not unique. At this point, there is a question. Can you assure that you are an unique person who does follow not the trend? Think about some situations.When you walk on the road, wearing you own fashion which is very old. And others are very fresh who have some trend items. Are you sure that you are not aware of others and intimidated? Thinking about this question more seriously, I argue that 'The phenomenon that people follow some trends is reasonable'.

Human live in a group living. Human make some groups to improve their ability. In this group, human feel familiarity each other and try to feel familiarity with their group members. In this group activity, a kind of pressure start to exist. Due to this pressure people buy or do things that other people have done. This situation is trend consumption psychology. The pressure is really serious that people cannot ignore easily and this phenomenon applies fashion to choosing the major of university. Most of people want to feel relief and they think that they should follow trend to feel it, getting pressure.  There are some effects that is about this phenomenon. First one is 'Band Wagon' effect. This effect means that at first conspicuous consumption is started with the rich, however, when surrounding people follow this consumption people call this situation bandwagon effect. In a word, this effect means consumption phenomenon that people consume ,following the trend. 

 The trend consumption psychology is imitation. This is inevitable imitation. When People live in a group living, people started to be sensitive to trend. I can find the cause from the a sense of belonging by purchasing particular products that friend has used. We lead fashion, it is because when we mimic the others' behavior, we can feel sympathy. Moreover, imitation becomes stronger when a group is more friendly. Human have a strong desire to want to belong a social group because human is a social animal. So typically when deciding whether to purchase a particular product, we are influenced from others in the social group. If that influence is closely related to the identity of the group, our purchasing behavior will happen in the direction of 'convergence' in the collective action. For example, nowadays increasing the population of car poor is serious social problem. Car poor is a group who have only car in their property. Although trend consumption have became social problem, there are some reasons like pressure that people consume with following trend.

In contrast, the influence of social groups shows the selective value of the collective whole rather than to represent the collective identity. For example, buying a popular toothpaste or if you are willing to join in the life insurance products which gain the public's trust. It differs in that it wants to follow the best value to the community, rather than seeking to converge on group identity,this is because you want to share the value of collective by sympathizing with group action. By simply taking a collective value, rather than  sympathizing with collective action is desirable in that the more realistic decisions. So, the trend consumption is not always bad.

  When people read this argument, they can think that if they are not aware of others' eyes they can avoid this kind of phenomenon. This suggestion is very easy as it seems because the suggesters consider themselves as someone who is not applied to the phenomenon. However, if they faced or realized that they are also aplied to this phenomenon ,they would also have difficulty to avoid it. Others also can say that there are some side effects like consuming by force like the rich not to fall behind others. This is true. However, the side effect can become a strong point. According to the 'Navercast', the author said that we can consider this effect as seeking the selective value of group. The opponents also insist that This phenomenon is applied to certain group so that this is limitative. It is true ,but it is not important. The more important thing is the existence of these kinds of people who are influenced by this phenomenon. 

It is true that this phenomenon has various negative effects, however this phenomenon also gives us a adequate social phenomenon. As I mention before this (above this paragraph ). Thus the psychology of trend consumption is not always bad. Through the reasons that I suggested, The phenomenon that people follow some trends is reasonable. I will mention the reasons of my argument again.People have lived a group living so that they have wanted to belong their society. In the process of belonging their society, they want to feel sense of kinship. To feel this sense they began to be aware of others and imitate common things of others. This situation was developed to the psychology of trend consumption. There are some another reason that people undergo the phenomenon. People get pressure which we cannot see. So, they get pressure that they have to follow others. This is inevitable. Through this I think that 'The phenomenon that people follow some trends is reasonable.'