2014년 10월 26일 일요일

Research

http://car.donga.com/List/3/01/20130423/54629534/4- The development of trend consumption.

It shows that people now consume economically, 'value consumption'  and do not impulse buying.

The confirmation

3. The confirmation,which lays out in a logical order (usually strongest to weakest or most obvious to most subtle) the claims that support the thesis, providing evidence for each claim.
At first, I will start by displaying 'Bandwagon effect' to explain imitation mentality and I will define whether the trend consumption psychology is imitation or differentiation. Lastly, I will associate this phenomenon to living in a group to explain that this phenomenon is reasonable.  

1. What is my thesis? 'The phenomenon that people follow some trends is reasonable'.

2. What types of source am I using to defend my thesis?
I'll mainly use examples that will emphasize the necessity of regulation. Some experiments will be used. 


3. Are my arguments mostly based on evidence, logic or emotion?
My arguments are mostly based on evidence  and emotion will be used.


Confirmation


 The trend consumption psychology is imitation. This is inevitable imitation. When People live in a group living, people started to be sensitive to trend. I can find the cause from the a sense of belonging by purchasing particular products that friend has used. We lead fashion, it is because when we mimic the others' behavior, we can feel sympathy. Moreover, imitation becomes stronger when a group is more friendly. Human have a strong desire to want to belong a social group because human is a social animal. So typically when deciding whether to purchase a particular product, we are influenced from others in the social group. If that influence is closely related to the identity of the group, our purchasing behavior will happen in the direction of 'convergence' in the collective action. For example, nowadays increasing the population of car poor is serious social problem. Car poor is a group who have only car in their property. Although trend consumption have became social problem, there are some reasons like pressure that people consume with following trend.

In contrast, the influence of social groups shows the selective value of the collective whole rather than to represent the collective identity. For example, buying a popular toothpaste or if you are willing to join in the life insurance products which gain the public's trust. It differs in that it wants to follow the best value to the community, rather than seeking to converge on group identity,this is because you want to share the value of collective by sympathizing with group action. By simply taking a collective value, rather than  sympathizing with collective action is desirable in that the more realistic decisions. So, the trend consumption is not always bad.

Research


http://science.ytn.co.kr/program/program_view.php?s_mcd=0070&s_hcd=&key=201302051631589492- this video is helpful to understand the trend consumption psychology. 

https://www.google.co.kr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=8&sqi=2&ved=0CEwQFjAH&url=http%3A%2F%2Fwww.seejang.co.kr%2Fboard%2Fdownload.asp%3Ffolder_name%3DData15%26no%3D60%26filename%3D%25BF%25EC%25B8%25AE%25B3%25AA%25B6%25F3%2520%25BC%25D2%25BA%25F1%25BB%25E7%25C8%25B8%25C0%25C7%2520%25C6%25AF%25C2%25A1.pptx&ei=c-xMVJKnA82B8gW0u4HIBQ&usg=AFQjCNHP4VTwQdIzvrDSWpSnj5gw3bovMw&sig2=b9WEEGUpGmGjpCPxtBnbrA&bvm=bv.77880786,d.dGc&cad=rjt- this help us recognize the public



2014년 10월 25일 토요일

The narration

2. The narration, which summarizes relevant background material, provides any information the audience needs to know about the environment and circumstances that produce the argument, and set up the stakes-what’s at risk in this question. In academic writing, this often takes the form of a literature review.
I will display some effects I have searched that show 'why people follow the trend consumption psychology'. This will help you understand the notion of my topic.       

 My persuasive argument thesis is: 
'The phenomenon that people follow some trends is reasonable'.
1. What do people already know about my topic?
  People already realized this phenomenon in their life, but they do not know accurately.  

2. What research has already been done about my topic?

http://navercast.naver.com/contents.nhn?rid=199&contents_id=20174 - This suggest us the notion of my topic in detail.
http://eunh_ye.blog.me/110177640336 - The kinds of effects regarding to the trend consumption psychology 
        http://blog.naver.com/kdcblog1/220122392964 -this is also used in production marketing.

My Narration
Human live in a group living. Human make some groups to improve their ability. In this group, human feel familiarity each other and try to feel familiarity with their group members. In this group activity, a kind of pressure start to exist. Due to this pressure people buy or do things that other people have done. This situation is trend consumption psychology. The pressure is really serious that people cannot ignore easily and this phenomenon applies fashion to choosing the major of university. Most of people want to feel relief and they think that they should follow trend to feel it, getting pressure.  There are some effects that is about this phenomenon. First one is 'Band Wagon' effect. This effect means that at first conspicuous consumption is started with the rich, however, when surrounding people follow this consumption people call this situation bandwagon effect. In a word, this effect means consumption phenomenon that people consume ,following the trend. 



The Introduction

1. The introduction, which warms up the audience, establishes goodwill and rapport with the readers, and announces the general theme or thesis of the argument.
According to the naver cast, people have gotten serious pressure when they live in a group living. Because of this pressure, people started to consume to follow others and the author call this situation the psychology of trend consumption. The author said that this phenomenon is prevailed all over our lives, however, we should not consider it as a easy. Some people who does not follow trend think that following trend is not unique. At this point, there is a question. Can you assure that you are an unique person who does follow not the trend? Think about some situations.When you walk on the road, wearing you own fashion which is very old. And others are very fresh who have some trend items. Are you sure that you are not aware of others and intimidated? Thinking about this question more seriously, I argue that 'The phenomenon that people follow some trends is reasonable'.
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References
http://navercast.naver.com/contents.nhn?rid=199&contents_id=20174


Classical Argument Outline


1. The introduction, which warms up the audience, establishes goodwill and rapport with the readers, and announces the general theme or thesis of the argument.
I will start by describing the situation that most of people undergo when they live group lives. I will cast a question like 'Can you assure that you are an unique person who does  not follow the trend?' and I'll state that 'the phenomenon that people follow the trend consumption psychology is reasonable ' at the end of the introduction. 
2. The narration, which summarizes relevant background material, provides any information the audience needs to know about the environment and circumstances that produce the argument, and set up the stakes-what’s at risk in this question. In academic writing, this often takes the form of a literature review.
I will display some effects I have searched that show 'why people follow the trend consumption psychology'. This will help you understand the notion of my topic. 
3. The confirmation,which lays out in a logical order (usually strongest to weakest or most obvious to most subtle) the claims that support the thesis, providing evidence for each claim.
At first, I will start by displaying 'Bandwagon effect' to explain imitation mentality and I will define whether the trend consumption psychology is imitation or differentiation. Lastly, I will associate this phenomenon to living in a group to explain that this phenomenon is reasonable.  

4. The refutation and concession, which looks at opposing viewpoints to the writer’s claims, anticipating objections from the audience, and allowing as much of the opposing viewpoints as possible without weakening the thesis.
I will concede that people can avoid this phenomenon if they are not aware of others' eyes and there are some bad effects of this phenomenon. I will suggest some results of experiments to show that group living makes some serious pressure.
5. The summation, which provides a strong conclusion, amplifying the force of the argument, and showing the readers that this solution is the best at meeting the circumstances.
I will close with a summary of my previous points, emphasize that the trend consumption effect is reasonable and negative effects of it. I will end with a reaffirmation of my original thesis.

2014년 10월 6일 월요일

Articulation

1) My argument

I want to argue that the Phenomenon that people follow the trend consumption psychology is reasonable(natural).We can catch some scene that people follow trends. I will not limit the types of trends.

2) How I found my argument

My first research question was, What kind of psychology is relevant to trends?  I found the psychology of trend consumption. There are some specific phenomenon about the psychology of trend consumption. Most of people including me may think following trend is bad or not good. However, I got some different ideas. I thought that with these phenomenons, following trends could be reasonable.

3) New research questions

I have several questions that need to be resolved.
a) What kind of stimulation is the strongest in the trend consumption psychology?
b) What do people think about following the trend?

4) Connections to the Harvard Sampler

This argument has many connections to the Harvard Sampler. This argument is related to 'Human mind'. People aware of surroundings. In turn, they catch somethings that others have commonly except themselves and think that they get left behind fashion. This psychology influences people to buy something or follow others. Therefore between human mind and the trend consumption, there are some relations that cannot neglect.