Research1: Psychology of trend consumption

Source :
psychology of trend consumption
- http://navercast.naver.com/contents.nhn?rid=199&contents_id=20174

My Topic :
 People are influenced by others when they buy something.

What I hope to learn from this source :
 I want to prove that psychology of trend consumption exists and sometimes people use this psychology through marketing.

Notes :
1.The fashion which bring us psychological pressure exists storngly and variously over simple degree. 
2.Psychology of trend includes both 'Band wagon' effect and 'Snop' effect.
3.Humans have the desire that wants to belng to an organization. This ih because humans are the social group



Final Thoughts :
 This source has both positive and negative effects. There are lots of effects about this source such as 'Band wagon' and so on. So I have to search about these effects more specific.