2014년 9월 22일 월요일

Research1: Psychology of trend consumption


Source :
psychology of trend consumption
- http://navercast.naver.com/contents.nhn?rid=199&contents_id=20174

My Topic :
 People are influenced by others when they buy something.

What I hope to learn from this source :
 I want to prove that psychology of trend consumption exists and sometimes people use this psychology through marketing.

Notes :
1.The fashion which bring us psychological pressure exists storngly and variously over simple degree. 

2.Psychology of trend includes both 'Band wagon' effect and 'Snop' effect.
3.Humans have the desire that wants to belng to an organization. This ih because humans are the social group



Final Thoughts :
 This source has both positive and negative effects. There are lots of effects about this source such as 'Band wagon' and so on. So I have to search about these effects more specific.


Research proposal

I changed my topic.

What is my current topic? 

My current topic is psychology of trend consumption. People tend to buy something, following the trend. 
1) Do people really buy something, following the fashion?
2) Does psychology  shake consumption of people ?

What are my guiding questions?

I got some curiosity about 'why people buy clothes or something ,following their friends?', 'is it true that there is psychology of trend consumption?'.

What are my current thoughts?

I think most of people buy things in fashion. The scope of these things are really huge that i think. It can be clothes, books, food and so on. I think a lot of  people just buy things without thinking about their ways of consumption that follow the trend and I will make it natural that they can think themselves that they follow the fashion.

What is the opposition?

The opponents may think that they just buy some better things than others and the better things were just same. Also they will deny that they buy things because they were motivated by others. So, there is no psychology which makes people to buy things according to fashion.